‘Direct selling industry grows 12%’

The Indian Direct Selling Association’s annual survey revealed a 12% growth in India’s direct selling industry, surpassing Rs 21,000 crore in turnover for 2022-23. Wellness and nutraceutical products led the way, making up 73.5% of sales, while cosmetics & personal care accounted for 11.3%. Over four years, the industry saw an 8.3% CAGR.